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What is photobiomodulation? Our Optometrist Answers!

What is photobiomodulation? Our Optometrist Answers!

by [email protected] | Mar 19, 2026 | Articles, Dry Eyes, Eye Health

What is Photobiomodulation?   Imagine it's very cold outisde (–14+ °C) and you get into your car, but it doesn't start. The battery isn't dead, but we know cold slows reactions and efficiency drops. Suddenly, the energy needed to start the car is not there and a...

I feel discomfort in my eye when blinking. Is it serious?

I feel discomfort in my eye when blinking. Is it serious?

by [email protected] | Dec 15, 2025 | Articles, Dry Eyes, Eye Health, Pink Eye

I feel discomfort in my eye when blinking. Is it serious?Blinking is a reflex we rarely think about, yet we do it approximately 15 to 20 times per minute. It is the body’s way of keeping our eyes lubricated and clearing away dust and debris. However, when this simple,...

NEW Biotrue Nighttime Relief Gel Drops

NEW Biotrue Nighttime Relief Gel Drops

by Taylor | Nov 7, 2025 | Articles, Dry Eyes, Eye Health, Red eyes

Sleep Tight with Hydration All Night Introducing Biotrue® Night Time Relief for Dry Eyes Biotrue eye gel drops for night time relief are truly hydrating that use naturally inspired features in the formula to help eyes stay hydrated and happy. Discover the...