Poor Vision Affects Child Development

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Poor Vision Affects Child Development

We’ve heard it before; an undetected vision or eye health problem can affect a child’s academic performance. However, you might not have heard it can also affect a child’s behaviour and social skills. “Most parents and guardians aren’t aware that an undiagnosed vision problem goes beyond poor academic performance,” says optometrist and member of the Ontario Association of Optometrists, Dr. Rajvinder Pabla.

In fact, poor vision can lead to reduced social interaction because of the inability to see properly. A child may shy away or be excluded from playing team sports since their vision problem is affecting their hand-eye coordination. They may also avoid watching the latest 3D movie with their friends because they have reduced depth perception that can cause discomfort or headaches and can’t enjoy the movie the way their friends can. 

“It’s unfortunate. They could be interacting with their peers and developing socially, but because they have an undetected vision problem they avoid certain social activities or are excluded from them,” says Dr. Pabla. Along with social interactions, an undetected vision problem can affect a child’s behaviour in the classroom.  Dr. Pabla explains, a child who is hyperopic (farsighted) may have problems reading and focusing on their textbooks. If their hyperopia continues to go undiagnosed, they may try avoiding their work and in the process become disruptive out of frustration. 

“Too often, some children are labelled as the ‘problem’ or ‘bad’ child when in fact their behaviour stems from an undiagnosed vision problem,” says Dr. Pabla. “Most of these kids don’t complain about their vision because they either have a hard time articulating their vision problem or think everyone sees like them.”That is why a comprehensive eye exam is critical to a child’s overall development. Eye exams conducted by an optometrist can detect, diagnose and treat eye conditions that may be the root cause of a child’s behaviour or reclusive tendencies. 

The Ontario Association of Optometrists recommends children start receiving comprehensive eye exams at 6 months, before starting kindergarten and every year thereafter. “A child’s eye health status can change yearly, so as parents and guardians, we have to make sure our children go on a yearly basis once they start school. Even if they are fine one year, with growth, their prescription can change as well as the status of their binocular vision – how the two eyes work together,” says Dr. Pabla. 

An undetected vision or eye health problem may be holding your child back socially and interfering with their behaviour.  An optometrist can help remove the vision-related barriers that may be hindering your child from living a full and enriched life. 

Is your child really ready to learn?

The back-to-school season is a great opportunity to think about how a child sees the world. With 80 per cent of classroom learning being visual, the importance of good vision can’t be overlooked. 

“School can be hard enough without adding poor vision into the mix,” said optometrist Dr. Jeffrey Guthrie. “Parents assume their child will tell them if they can’t see well, but children with poor vision don’t know what normal vision looks like. Regular comprehensive eye exams are the only way to make sure a child’s vision is where it should be.” 

OHIP covers annual eye exams for children up to 19 years old, yet only 14 per cent of Canadian children under the age of six have had a comprehensive eye exam before entering their first year of school. In Ontario, one in four children has an undetected vision problem that is affecting their ability to learn.

Research shows that children with good vision go on to perform better in the classroom and in extra-curricular activities. “In addition to affecting their grades, poor vision can impact a child’s social development and hand-eye coordination in physical activities. Yearly comprehensive eye exams will detect a vision problem before it hinders a child’s academic and social success,” said Dr. Guthrie.

The Ontario Association of Optometrists recommends that every child have their first eye exam at six months old to ensure proper eye development, again at two to three years old and every year thereafter. While notebooks and pencils are important purchases ahead of the school year, a trip to the optometrist should be at the top of the list. It’s the only way to ensure children are really ready to tackle the school year.

Seeing is Succeeding

Poor vision can seriously impact a child’s path in life. Today’s children are equipped with resources and learning materials older generations would never have fathomed such as computers and digital devices. Still, with all these tools at their disposal, some children inexplicably fall behind. The unexpected reason may be an undetected vision problem. 

 “Vision is more than seeing clearly; it’s the ability to comfortably see, ensuring the front and back of the eye is healthy and process visual information. This means vision problems can lead to inefficiencies, possibly affecting a child’s overall performance in life,” said Dr. Radhika Chawla, Board Member of the Ontario Association of Optometrists (OAO). 

Like many optometrists, she believes the consequences of poor vision for a child are greater than many parents may think, making annual, comprehensive eye exams crucial for children as they learn and develop. These exams go beyond the simple vision screenings performed in school or by a physician, as they can detect subtle vision and eye health problems with a variety of tools and tests.

“Since 80 per cent of learning is visual, poor vision can cause academic issues. A child may have difficulty reading books since they frequently lose their place or have a hard time focusing on numbers and letters. This limits their ability to use the information at their disposal, making it difficult to complete their work and other classroom activities,” stated Dr. Chawla.  

Children with undetected vision problems may have a hard time solving puzzles, recognizing letters and numbers and writing since their vision does not allow them to perform these visual tasks with ease. When a child cannot take advantage of the available information and resources, they may fail to learn at the rate of their peers. This may cause frustration, making them feel less capable than their classmates. 

Declining academic performance is not the only area of a child’s life that can be hit hard by a vision problem. “Sometimes poor vision affects a child’s social behaviour,” warned Dr. Chawla. “Certain vision problems can result in symptoms similar to those identified with Attention Deficient Hyperactivity Disorder (ADHD). When a child has trouble focusing, they may not pay close attention to details or become easily distracted, showing overlapping symptoms to ADHD.” 

Poor vision can take a toll on a child’s social skills (i.e. lack of eye contact) and interactions, since they feel unable to try new things due to limited vision. It can also affect a child’s ability to participate in physical activities, and may lead to frequent falls, trips, bumps and bruises due to their lack of coordination.

“The visual system contributes to gross and fine motor skills. A child with a vision problem may find it difficult to play on the playground, perform close work accurately and even participate in sports,” explained Dr. Chawla.  Signs and symptoms of a vision problem may include squinting, headaches, dizziness or nausea. They may also rub or touch their eyes excessively and have a strong reaction to light. Additionally, some children may exhibit lesser known symptoms, such as poor handwriting and mistaking the letters “p” for “q” and “b” for “d”. 

Since vision impacts every aspect of a child’s life, “It’s important for parents to know the importance of annual comprehensive eye exams to identify early signs of a vision problem, since children very rarely alert their parents that they are experiencing any difficulties visually. A child won’t know they have a vision problem since they assume their vision is normal,” remarked Dr. Chawla. With one in four children having a vision problem, an eye exam may be the key to unlocking a child’s full potential.

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Team Canada U24 Ultimate Frisbee Sponsor

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Team Canada U24 Ultimate 2018 Teams

We Sponsored Team Canada U24 Ultimate Frisbee!

Kodak Lens Vision Centres and Ultimate Canada is excited to announce that we are the program sponsor for the new 2019 U24 National Teams.

Why sponsor Team Canada U24 Ultimate?

For a long time, Dr. Linda Tse has been making sure Reve Chan, U24 mixed athlete, and her family’s eyes are healthy and have excellent vision. Reve and her mom reached out to Dr. Linda Tse for support to aid Reve’s journey to compete at the WFDF 2019 World Under-24 Ultimate Championships. Instead of a personal donation, Dr. Linda Tse and her son, Taylor who is also an avid ultimate player and manager at Kodak Lens Vision Centres decided to sponsor Team Canada U24. As an ultimate player and eye care professional, Taylor understands the importance of vision on the field and would like to encourage Team Canada U24 Ultimate to further spread the message of taking care of your gift of sight. With Taylor’s ultimate background and experience sponsoring other Ultimate programs through the eyeTrust Network in 2015 and knowing some players on Team Canada, we feel it was right to support this community. Together, we can make a difference by providing Ultimate players, friends and their families visual solutions to ensure they’re seeing the best for success.
How can you further support Team Canada’s U24 Teams?

On top of the sponsorship, Kodak Lens Vision Centres is offering an exclusive promotion and fundraising initiative. Show your support by using or sharing promo code U24 with family and friends to get a discount on your eye care needs. Visit any of our 7 Kodak Lens Vision Centres in Toronto and GTA from June 10 to August 31st, 2019, to receive $15 off eye exams, complete prescription eyewear (new frame and lenses), non-prescription sunglasses and/or 6 month supply or more of contact lenses. For every purchase, $5 will be donated to support Team Canada’s U24 teams’ journey to gold to compete in the WFDF 2019 World Under-24 Ultimate Championships in Germany from July 13-20, 2019. Your support will help raise funds for each Canadian athlete to represent Canada in this world tournament. Help these athletes fulfil their dreams to compete on a world level and strive for a championship. Your support will be greatly appreciated!

Not in Toronto or GTA, but still want to support Team Canada U24 Ultimate? 

Orders such as contact lenses can be made online here: Online Contact Lens Ordering. We offer competitive pricing, price matching, free shipping, professional advice and a great warranty.

About Us:

With seven locations within the Greater Toronto Area (GTA), and over 30 years of experience, Kodak Lens and Kodak Lens Vision Centres is a brand you know and trust. Every day enjoy rich, crisp, and vibrant colour vision with Kodak Lenses. Our vision centres have a wide frame selection and Doctors of Optometry on site 6 to 7 days a week. We have a mission to provide excellence in vision care and remarkable patient experiences. We are dedicated to preserving and enhancing your vision to the highest level possible; using the most advanced technology and customizing to your personal needs.

How are we different than other eye care providers?

  • Doctors of Optometry providing trusted, reliable eye care
  • Visible, easy to understand pricing
  • Options for every budget
  • Package pricing of frames and lenses starting at $95!
  • Great selection from smart to designer frames
  • Offering KODAK Lenses – a brand you know and trust
  • Help people see the colours of life with KODAK Lenses
  • Support the community through our KODAK Lens values and brand personality:Family: Create a sense of belonging by embracing others and sharing moments.

    Be positive and inspire positivity in what we do.

    Trusted: By being humane and having integrity. We build upon the heritage of a ‘trusted’ brand that spans the decades.

Click here for full sponsorship announcement from Ultimate Canada

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Summer Planning Guide & Sun Protection Tips

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100 Days of Summer!

In the Northern Hemisphere, summer begins from June to September. That only leaves us with certain amount of days to really enjoy it. Summer in Canada means one thing: a whole lot of fun! We’ve all been waiting for the sun and trying to plan exhilarating summer activities can be stressful. Here’s some recommendations and tips that will make an awesome and memorable summer in Toronto or wherever you are.

Summer Recommendations:

  1. Adventure in Canada’s amazing local and national parks to enjoy a picnic. It can be near water, a beach, in the forest, community park or wherever your heart desires. Invite your friends and family to enjoy a delicious meal and drinks with a sunny and beautiful summer scenery.

  2. Grab your friends and take a stroll in Canada’s many monuments. Take the time to discover (or re-discover) your city’s most vibrant and diverse neighbourhoods or attractions. You might find some hidden gems or a brand new experience that you will never forget.

  3. Keep it homey by enjoying the great outdoors with some great company in your backyard or nearby park by hosting a barbeque. All it takes is some good food and drinks to bring all your favourite people together. Picture yourself just having fun with friends and enjoying the sun with clear blue skies.

  4. Gather a group, find a pool and have a summer pool party. Summer may not be super long, but being near water and having a blast seems like time is on your side.

  5. Go for a hike, run or walk. With Canada’s beautiful terrain there is many places to explore. Be free!

Summer Tips:

  1. With Canada’s UV Index ranging from 6 (high) to 9 (very high), we recommend to cover up, wear a hat, sunglasses and sunscreen when spending a lot of time outdoors and protecting yourself from the sun’s strong ultraviolet light.

  2. Drink lots of water or beverages that will help you stay hydrated and cool.

  3. Most importantly, experience life to the fullest and see the colours of life! Make sure your vision is in tip top condition to continuously see well and the amazing things this world holds. Book an eye exam with us and we will make sure you’re seeing the best for success. 

Summer Promotion:

Purchase an annual supply of Biotrue Daily Disposable lenses and receive a 100 DAYS OF SUMMER redemption ticket with your purchase. This ticket is valid within 30 days from your invoice date. When redeeming this ticket, you can get $100 off your non-prescription sunglasses. Also, if you purchase an annual supply of ANY contact lens then you can receive $50 off non-rx sunglasses which you can claim within 30 days of invoice date!

Annual Supply of BIOTRUE Daily Disposables = $100 off Plano Sunnies! 
Annual Supply of all other contact lenses = $50 off Plano Sunnies! 
Must claim within 30 days of annual supply invoice date! 
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At Kodak Lens Vision Centres, we are one of the very first to offer the new ACUVUE® OASYS with Transitions™ Light Intelligent Technology™We strive to bring new eye care innovations that will help improve your quality of life. Experience this new technology today! Book a contact lens fitting at our Kodak Lens Vision Centre locations to get a free trial Acuvue Oasys with Transitions contact lenses today or see below for more details and current promotion.
Acuvue Oasys with Transitions is the first-of-its-kind contact lens that seamlessly adapts to changing light.
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Distinguished as TIME Magazine’s best invention of 2018, this new innovative contact lens can help you:

  1. reduce bothersome light at any points throughout the day or night
  2. always have indoor and outdoor light protection when wearing the contact lens
  3. have all day soothing vision during daytime and nighttime

How does it work?

Just like eyeglass Transition lenses, this contact lens is activated by UV and HEV light. The contact lens darkens based on factors such as exposure to UV and HEV light, ocular temperature, and UV index. Click button below to see the true performance of the contact lens at ocular surface temperature.

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We are thrilled to announce that Kodak Lens Vision Centres is one of the first accounts in North America to receive the newest technology in contact lens innovation. Introducing, ACUVUE Oasys with Transitions! The most popular lens in the world now comes with Transition Lens Technology. One of TIME MAGAZINE’s best inventions of 2018.   Book an appointment at any of our Kodak Lens Vision Centre locations today to try this lens out! 7 locations in Toronto & GTA.

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Hey, It’s Taylor and during the past weekend, I volunteered for another great event at Homeless Connect where I and the optometric team from Vision Institute of Canada helped 140 people this year. Every year over 700 guests come out to the Mattamy Athletic Centre to receive a variety of services including eye care, foot care, hair cutting, clothing, food, health, housing and employment support, legal and much more. The effort of the Vision Institute of Canada has made our 1-day vision clinic possible to help those in need and less fortunate. The vision clinic provided services such as vision screening, pretesting, patient history evaluation, refraction for a new prescription, ocular health, and optical services. I helped dispense 36 reading glasses to those who needed it the most. This is our sixth time volunteering for Homeless Connect and we hope to do more in the future. Being part of the Kodak Lens Vision Centres has inspired me to pursue providing excellence in vision care and remarkable experiences to help people See The Colours of Life!
Optical Station at Homeless Connect
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MiSight® 1 day: Myopia Control Contact Lenses

MiSight® 1 day: Myopia Control Contact Lenses

Do you have myopia (nearsightedness)? In a typical eye, light focuses on the retina for a sharp and clear image. In a myopic eye, the eyeball grows too long. This means light focuses in front of the retina making distance vision blurry. As your child grows, their eyes continue to grow meaning their myopia is likely to worsen. This can have significant impact on their everyday life and possibly lead to future eye health problems.

What you should know about nearsightedness:

Myopia usually starts around 8-12 years old and continues to get progressively worse until the child stops growing. The younger a child is when they first become nearsighted, the worse their prescription is likely to become. Most children who become nearsighted at a young age are often totally reliant on glasses to see by the time they have stopped growing.

Being reliant on glasses to see well leads to greater challenges in many aspects of everyday life – especially when growing up. Later in life, nearsightedness can lead to eye heath and vision issues; the more nearsighted you are, the greater these risks become.¹ It’s really important to look at solutions to slow down the speed at which nearsightedness progresses.

Do you know the impact myopia has on the world?

More than 50% of the global population will develop myopia by 2050²

What you can do about nearsightedness (Myopia):

Catching and treating myopia early can slow its progression, reducing the severity of myopia and in turn reducing the associated risk of developing these more serious eye conditions.²,³ Our Optometrists understand the importance of keeping myopia under control. There are many current treatment options available:

  1. Multifocal Spectacles
  2. Orthokeratology (ortho-K)
  3. Soft Multifocal Contact Lenses
  4. Atropine

Slowing myopia progression can significantly reduce the risk of myopia-related complications and vision loss later in life.

  • High levels of myopia can lead to substantial vision loss due to axial elongaton³
  • Myopia significantly increases the risk of retinal detachment and myopic maculopathy³
  • Even low myopia levels are associated with an increased prevalence of glaucoma and cataracts³

Millions of children across Canada are poised to benefit from a breakthrough therapy that addresses the fast-growing issue of myopia (nearsightedness), which is projected to negatively affect more than 50 percent of the world’s population by 20502.

CooperVision MiSight® 1 day contact lenses are now available for fitting by our Eye Care Professionals. It is the world’s first one-day soft contact lens clinically proven to substantially slow the progression of myopia in children. They look and feel like ordinary one day soft contact lenses, but they have a very different optical design called ActivControl™ Technology. Our Optometrists have been trained and educated to offer this unique contact lens solution.

MiSight 1 day contact lenses were studied over three years in children as young as age eight

MiSight® 1 day has been shown to reduce myopia progression by more than half versus a single-vision one-day lens1,4. Over three years, children wearing MiSight® 1 day had 59 percent less myopia progression and 52 percent less axial elongation on average than those wearing a single-vision one-day lens1. The innovative contact lens is designed for children who have a myopia prescription from -0.25 to -6.00. Its ActivControl® Technology addresses both axial elongation and refractive error4.

MiSight 1 day contact lenses are child-friendly and fit their active lifestyles

The lens is designed for children’s ease of use and parental peace of mind. In a multi-center study, 100 percent of children who had never worn contact lenses before found MiSight® 1 day easy to remove after one month of wear4. After a single month of wear, 85 percent of children said the lenses were easy to insert4. Children were found to have not changed their daily activities, and their wearing experiences were similar to those of children wearing a single-vision lens1. Children as young as age eight and new to contact lenses reported ease of handling‡. 90% of children said they preferred wearing their MiSight 1 day contact lenses over wearing their spectacles.* ≥ 98% reported seeing well while playing outdoors.* 90% of children reported seeing well while doing schoolwork, reading, watching TV, and playing video games.‡

Children agreed that MiSight 1 day gave them clear vision at a variety of distances during everyday activites. Parents in the same study also had a highly positive response, noting their children could mostly manage their lens wear independently. Prior to dispensing contact lenses, less than half of the parents were extremely at ease with their child wearing contact lenses, but this increased significantly to 79 percent after just one month and remained high through the two-year mark4. After their children had worn MiSight® 1 day contact lenses for three years, 100 percent of parents rated their children “happy” with the overall experience1,5.

References: 1. Chamberlain P, back A, Lazon P, et al. 3 year effectiveness of a dual-focus 1 day soft contact lens for myopia control. Presented at the 40th British Contact Lens Association Clinical Conference and Exhibition; 10 June 2017; Liverpool, United Kingdom. 2.Holden BA, Fricke TR, Wilson DA, et al. Global prevalence of myopia and high myopia and temporal trends from 2000 through 2050. Ophthalmology. 2016;123(5):1036-1042. 3. Flitcroft DI. The complex interactions of retinal, optical and environmental factors in myopia aetiology. Prof Retin Eye Res. 2012;31(6):622-660. 4. Data on file, Coopervision. 5. Tiderman JW, Snabel MC, Tedja MS, et al. Assocation of axial length with risk of uncorrectable visual impairment for Europeans with myopia. JAMA Ophthalmol. 2016;134(12):1355-1363.

*Over a three-year period of studying MiSight® 1 day contact lenses in children 8-15 years; 1 week through 3 year visits. †As reported by parents. After 1 month of wear 100% of the children found the lens easy to remove and 85% of who have never worn contact lenses before find the lenses easy to insert. ‡ From one-week through three-year visits.

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The Difference between Stock, Digital and HD Lenses

The Difference between Stock, Digital and HD Lenses

Have you wondered how your lenses are made? In general, there are two types of ways to make lenses using advanced technology.

The two types are:

  1. Pre-manufactured Lenses
  2. Custom Manufactured Lenses

Pre-manufactured Lenses

These type of lenses also commonly known as “Stock” lenses undergo a cast moulding process where plastic is injected into a mold of a single particular prescription. After the mold cools, the lens is popped out and polished. These lenses are pre-manufactured with a certain base curve, prescription and blank size. The lenses are then coated with anti-glare, anti-scratch or both, and packaged for retail. Once the lens is finished, optical or optometry retailers will offer these lenses for customers based on their visual needs.

Custom Manufactured Lenses

Digital lenses aka. Surfaced lenses are made by taking a blank piece of plastic (without any prescription in it) and grinding the prescription into the plastic. These lenses are custom made from a mold that can be manufactured with a custom base curve, prescription and blank size. Digital lenses have a more advanced manufacturing process using top of line technology to enhance quality and performance. Our digital Kodak Lenses use i-SyncTM Technology to create a single vision lens that delivers greater clarity and performance at all prescription powers. This technology allows 1/100th diopter prescription lens accuracy that provides incredibly clear vision for a truly unmatched visual experience.

Free Form lenses are a special type of digital lens that gives the absolute best possible optical quality. Free Form is a revolutionary digital manufacturing process that uses computer-aided design and surfacing to create high-level, customized eyeglass lenses with your unique prescription.

Think about the first time you saw high-definition television. Remember how it made your old analog TV picture seem pixelated and blurry? High-definition makes colours brighter, shapes sharper, and brought everything keenly into focus. Now imagine having the same experience with your eyeglasses. Sure, you can probably see fine with the ones you have, just like watching analog TV was fine, but what if you could upgrade to high-definition for your eyes? If you want to experience high-definition, try Free Form single vision Persona HD or Kodak Lens progressive lenses that are made specifically for your eyes and eyewear.

Pre-manufactured Lenses


  • Great for Single Vision Prescriptions (SPH: +3.75 to -6.00 & CYL: 0.00 to -2.00)
  • Faster Turnaround Times (convenience)
  • Affordable (Least Expensive)


  • Limited prescription and blank sizes
  • Average optical quality due to increased internal stress in the lens
  • As the mold cools, different parts of the lens harden at an unequal rate creating internal stress which leads to minor visual distortions. Noticeable for certain prescriptions and eye sensitivity.
  • Does not factor in frame point of wear measurements such as OC/seg height, pantoscopic tilt, wrap angle, back vertex distance

Custom Manufactured Lenses


  • Can create almost any prescription this way (high SPH, CYL, ADD and Prism)
  • Lack internal stress, so have better optical quality than stock lenses
  • Customized prescription with base curve and OC/seg height specification
  • Can fit any frame shape and accommodate wrap for less distortion (blank can be made in any size)


  • More cost, as these are custom made lenses, but definitely worth it

Free Form Persona HD Lenses


  • Exceptional night/low light vision: Free-form lenses can reduce glare and halo effects caused by light sources at night, such as car headlights
  • Exceptional contrast perception: Free-form lenses can sharpen vision
  • Exceptional colour vision: Free-form lenses can maximize the optics built into your lenses, providing brighter and more intense colours
  • Can create almost any prescription this way (high SPH, CYL, ADD and Prism)
  • Lack internal stress, so have better optical quality than stock lenses
  • Customized prescription with base curve and OC/seg height specification
  • Customized prescription with eyewear point of wear measurements such as pantoscopic tilt, wrap and back vertex distance
  • Can fit any frame shape and accommodate wrap for less distortion (blank can be made in any size)


  • More cost, as these are custom made and high definition lenses, but definitely worth it

Stock lenses are like buying a one-size-fits-all suit, a digital/surfaced lens is buying a suit in your size off-the-rack, and freeform lenses are like getting a tailor-made suit

We offer all these visual solution lenses to our customers and would like to educate you about all the different lenses available.

Known for quality and superior optical technology, Kodak Lenses is a dependable brand you know and trust.

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Ryerson Student Union vision care program benefits kodak lens vision centres eyetrust eyecare
Ryerson Student Union vision care program benefits kodak lens vision centres eyetrust eyecare


As a student, you need to focus on studying, assignments, projects, and learning. Life brings you many challenges that involves worrying about your health, eating well, exercising and managing your finances. We know it’s tough managing everything so at Kodak Lens Vision Centres we want to make sure your eye care needs are taken care of. We have all the bells and whistles such as our online systems to book appointments and submitting your insurance claims directly, advanced eye care technology, transparent pricing and a wide range of eye care products, eyewear and services.

Our experienced and personable Optometrists, Opticians and Optometric Assistants would like to offer you a remarkable eye care experience to ensure you’re seeing the best for success! Your eye health is important to us so not only we educate you about your eyes and recommend the best visual solutions, we provide exclusive discounts to university, college and post secondary students.

Kodak Lens | Toronto Eyecare 20/20 Student Offer:

We have partnered with Ryerson University Student Union (RSU) to offer the following savings to Ryerson students. RSU student plans do provide vision benefits coverage, click here to view your coverage.

Eyewear packages start at $95, which includes the frame, lenses and the Kodak CleAR anti-glare and anti-scratch coatings. We have a wide eyewear selection from Smart to Designer frames.

*Offer to Ryerson Students only available at our Kodak Lens | Toronto Eyecare location at 364 Yonge Street (across from the Ryerson Student Learning Centre). Note: please bring your myBenefits card to show us when you visit us.

Student Care Network Offer:

All of our locations are also part of the Student Care Network. Check out their website to see if your university or college is on the list. If your university or college is involved with Student Care then we can provide you:

  • $75 for eye exam
  • 30% off purchase of frame and lenses up to a max of $75 (Purchase must be $100 or more)
  • Direct Insurance Billing Available

Here’s the full list of StudentCare’s universities and colleges in Ontario:

  1. University of Waterloo undergraduate students(FEDS)
  2. CCNM  Canadian College of Naturopathic Medicine (NSA)
  3. McMaster University (GSA)
  4. CMCC  Canadian Memorial Chiropractic College Students’ Council
  5. Sheridan College (SSU)
  6. Queen’s University (AMS)
  7. WLU  Wilfrid Laurier University Graduate Students’Association (GSA)
  8. University of Waterloo graduate students (GSA)
  9. Sault College (SCSU)
  10. Mohawk College (MSA)
  11. UWO  The University of Western Ontario Society of Graduate Students (SOGS)
  12. Carleton University Undergraduate Students(CUSA)
  13. University of Toronto Graduate Students’ Union(UTGSU)
  14. OCADU
  15. University of Toronto Students’ Union (UTSU)
  16. Conestoga Students Inc (CSI)
  17. University of Windsor Students Alliance (UWSA)
Spencer Health Network / We Speak Student Offer:

All of our locations are also part of the We Speak Student. Check out their website to see if your university or college is on the list. If your university or college is involved with Spencer Health Network / We Speak Student then we can provide you:

  • $75 for eye exam
  • 15% off when you purchase a complete pair (frame and lenses)
    – Complete pair must amount to $100 or more

Here’s the full list of We Speak Student’s universities and colleges in Ontario:

  1. Algonquin College
  2. Ambrose University
  3. Burman University
  4. Cambrian College
  5. Canadore College
  6. Centennial College
  7. Confederation College
  8. Crandall University
  9. Durham College
  10. Fanshawe College
  11. Fleming College
  12. George Brown College
  13. Humber and Guelph-Humber
  14. Lakehead University
  15. Lakeland College
  16. Lambton College
  17. Loyalist College
  18. McMaster University
  19. Michener Institute 
  20. Niagara College
  21. Nipissing University
  22. Northern College
  23. Seneca College
  24. St. Clair College
  25. St. Lawrence College
  26. The Michener Institute for Applied Health Sciences
  27. Trent University – Oshawa
  28. King’s University College
  29. UNB Fredericton
  30. UNB Saint John
  31. York University (Grad students only)

See in store for more details and let’s help you See The Colours of Life. Known for quality and superior optical technology, Kodak Lenses is a dependable brand you know and trust.

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age related macular degeneration kodak lens vision centres eyetrust eyecare


As the baby boomer cohort approaches retirement age, vision loss and illness among the elderly will reach high proportions. Aging is the greatest risk factor for vision loss, and the leading cause is age-related macular degeneration (AMD), a condition that causes irreversible damage to vision.

At the back of the eye, there is a thin layer of light-sensitive tissue called the retina. Light is focused behind the retina onto a small spot called the macula. The macula then processes the details in the central part of our vision, and is responsible for humans being able to see detail, colours and to function in daylight. If the macula is unhealthy for any reason, the retina becomes like a glasses lens with a large smudge right in the middle; blurry central vision and loss of visual detail result.

There are two types of AMD. The “dry” type accounts for 90 per cent of cases, is slow-progressing, and occurs when the central part of the retina becomes pigmented, thinned or distorted. The more severe “wet” type takes place when blood vessels leak fluid and blood under the macula and into the retina. When the blood and fluid dry, a scar remains in the macula, which creates a black spot in your field of vision. Wet AMD can cause nearly complete vision loss within a period of weeks. In addition, the dry form can become wet at any time.

AMD affects nearly 2.1 million Canadians, and more than 1.6 million Americans aged 50 and over have late-stage AMD. In 2003 alone, 78,000 new cases were diagnosed in Canada. Imagine how many more there will be as the population continues to age! By age 60, one in 9 Canadians will have vision loss from AMD; by age 75, it is one in four, and by age 90, it is one in two. Despite these grim statistics, only a quarter of Canada’s population is even aware of the condition’s existence.

Although the vision loss caused by AMD is often irreparable, there are ways to slow the speed of the illness and possibly prevent it. Unfortunately, there is no known cause or agreed-upon therapy, so the following steps are solely recommendations you can take in the right direction, toward better eye health and a brighter future of vision:

For those already diagnosed with AMD and still in the early or mid-development stage, a combination of vitamin supplements (namely vitamins C and E, beta carotene, and zinc) can slow the disease’s progression by about 25 per cent.

Other forms of treatment are more radical and complex. Sometimes ophthalmologists use thermal lasers to close up damaged blood vessels in early wet AMD. You may need to undergo a test called an intravenous “fluorescein angiogram” to see whether lasers can help. Usually done on an out-patient basis at a hospital or clinic, this diagnostic test entails injecting fluorescent dye into a vein and then taking pictures of the dye as it circulates through the tiny blood vessels in the eye.

A more modern and often more useful form of therapy is photodynamic therapy (PDT). This method involves injecting a special dye just prior to treatment of the damaged and diseased macula. Next, an infrared laser is shone on the macula. The reaction between the dye and the light seals and dries up the abnormal blood vessels, resulting in better visual results.

For those with dry AMD, a unique process known as rheopheresis blood filtration (RHEO) is presently being performed in certain clinics. Generally, excess amounts of large proteins and fatty particles associated with certain diseases are filtered out so possibly harmful contaminants can be expelled. Studies suggest that RHEO-filtered blood flows more easily through eye capillaries, therefore slowing vision loss progression.

Newer drugs that shrink abnormal blood vessels are also currently being developed.

PLEASE NOTE: Before consuming any form of supplement or vitamin, it is imperative that you speak with our Optometrist.

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choice bluselect lenses kodak lens vision centres eyetrust eyecare


choice bluselect logo kodak lens vision centres eyetrust eyecare

Every day, we are exposed to Ultraviolet (UV) and high energy visible (HEV) blue light from multiple sources: the sun, indoor lighting and electronic devices such as smartphones and computer screens.

Invisible UV light contributes to the formation of cataracts and HEV light can cause harm to the retina, the most vulnerable tissue of the eye, accelerating the risk and development of Age-related Macular Degeneration (AMD)*. There has been multiple studies and no proven scientific research data on humans, but any over exposure can affect our bodies over our life time. The information provided is for your knowledge to allow you to make the best decisions that will improve your quality of life.

If you don’t feel the need to protect yourself from UV and HEV blue light, please see tips below.

Tips from the American Academy of Ophthalmology to help with eye fatigue, dryness and eye strain:

  1. Sit about 63 centimetres (arm’s length) from the computer screen. Position the screen so you are gazing slightly downward.

  2. Reduce screen glare by using a matte screen filter if needed.

  3. Take regular breaks using the “20-20-20” rule: every 20 minutes, shift your eyes to look at an object at least 20 feet (six metres) away for at least 20 seconds.

  4. When your eyes feel dry, use artificial tears to refresh them.

  5. Adjust room lighting and try increasing the screen contrast to reduce eye strain.

  6. If you wear contact lenses, give your eyes a break by wearing glasses.

Click here for source.

If you do feel the need to fully protect yourself: The ideal pair for work, school or leisure to protect your eyes from UV & HEV light

Whether working on a computer or tablet, reading a book or an e-reader, performing the everyday tasks that make up your day, under LED lights or outdoors, CHOICE BluSelect lenses block 100% of UV light and filter HEV blue light to protect your eyes from the harmful effects of the blue-violet light spectrum. How? The lens material feature works on a principle of absorption and has embedded protection that is built into the lens to reduce harmful blue light exposure.

CHOICE BluSelect and Kodak Total Blue lenses are available in a wide range of prescription and non-prescription lens options, including single vision, office and progressive lenses. They are also available in regular plastic and high impact lens materials, and in thinner high index lenses, to suit your individual prescription, frame choices and lifestyle requirements.

What is Blue Light?

blue light spectrum kodak lens vision centres eyetrust eyecare

High Energy Visible (HEV) light is the portion of the visible light spectrum between 380 and 500 nm. The shorter wavelengths are the highest energy, which are most harmful part of the spectrum. As wavelengths, get longer, the light decreases in intensity, and the Lower Energy Visible (LEV) light provides essential benefits.

Negative Effects of HEV light

  • Digital eye strain
  • Melatonin Suppression / sleeping disorders*
  • Increased risk of heart disease, obesity, diabetes and certain types of cancer*
  • Increased risk of retinal damage and AMD*

Beneficial Effects of LEV light

  • Improved memory and cognitive functions
  • Helps regulate circadian rhythm
  • Elevates moods and boosts alertness

The latest research has shown that blocking UV and HEV light is critical for protecting eyes against cataracts and age-related macular generation.*

The Importance of Blocking HEV Light

Shorter wavelength light of 380 to 420 nm is especially harmful for young people under 20 years old, because they have lower amounts of protective pigment in their eyes. The risk is also much greater for patients that have had cataract removal surgery.

CHOICE BluSelect lenses block the high energy and most harmful HEV blue-violet light, while allowing beneficial LEV light transmission. These lenses are virtually clear, with blue light filtering molecules embedded in the lens material providing effective protection while avoiding the high reflectance, a common problem with blue light coatings.

Learn The Facts

  1. Blue light can harm eyes. Digital eye strain causes blurry vision, difficulty focusing, dry and irritated eyes, headaches, neck and back pain.
  2. Blue light penetrates deeper into the eye than other light. This can contribute to age-related macular degeneration, which can lead to vision loss*.
  3. Over-exposure to blue light at night time can disrupt natural sleep rhythm. Blue light can inhibit the release of the sleep-promoting hormone melatonin. Blue light coming from the sun during day-time promotes the awake cycle.*
  4. Kids are at higher risk. Unlike adults who have fully developed eyes, kids have less natural protection. Kids have larger pupils which permit more light to enter the eye. They also have shorter arms and hold devices closer, which causes greater exposure.
  5. 9 out of 10 people use digital devices for two or more hours each day.
  6. 65% of people experience digital eye strain.
  7. 1 in 3 people who are aware of the potential damage don’t do anything to limit their exposure to blue light.
  8. 65% of parents report that their children (under the age of 18) spend 2 or more hours on digital devices on a daily basis.
  9. More than 3 out of 4 parents are somewhat or very concerned about the impact of digital devices on children’s developing eyes.


high energy blue light infographic kodak lens vision centres eyetrust eyecare
high energy blue light infographic kodak lens vision centres eyetrust eyecare
high energy blue light infographic kodak lens vision centres eyetrust eyecare


Premium Anti-Reflective Coatings with UV protection

Our premium Anti-Reflective Coatings, Kodak Clean ‘N’ Clear and Ultra UV, have features that provide enhanced UV protection. The anti-glare coatings offer 25x more UV protection than going without eyewear. This premium coating is placed on the front and back of the lens to give you that extra protection your eyes need. UV exposure to the eyes can be damaging and having extra protection will help your over eye health over time. Click Here to learn more about E-SPF

uv protection 25 e-spf lenses kodak lens vision centres eyetrust eyecare

*HEALTH CANADA NOTICE: Correlation of high energy blue light and the following diseases and disorders: retinal damage/degeneration/retinal degenerative disease, macular degeneration/age related macular degeneration (AMD), increased risk of certain types of cancers, heart disease, obesity and diabetes, glaucoma, permanent damage to eyesight, cataracts, sleep disorders, eye strain, and loss/reduction of vision has not been completely scientifically proven. Since many factors can cause these conditions, consumer caution is advised. We would like to properly advise and provide our patients with the most recent optical technology advancements by offering visual solutions to improve your overall visual well being. With visual comfort and high energy blue light protection in mind, the information we provide is to help you make the best choice for your eyes.

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